Creatos Media, certified: AdWords, Analytics and Shopping
To begin with I will explain what each certificate means and how it can be used to help other business or your own professional career.
AdWords certificate from Google:
Definition of Google AdWords is an “advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.” Google AdWords knowledge learned from the course can be helpful to other similar advertising models like Bing and Yahoo ad services where we base our advertising on our keywords. Learning to use appropriate keywords for your business, website, professional profile is a key to reach the right customers for you. Use of keyword that are irrelevant to your marketing sector can work negatively on your business and just be a waste of money.

Let’s talk about what AdWords model is based on. The marketing model is called Cost-Per-Click or just PPC (price per click) as the name suggests, we are been charged when the keyword that we are paying for has lead anybody to your website, blog or any other online platform we have implemented the campaign for. AdWords are been by start-ups, small, medium and huge companies. To reach our online audience we need to use every available tool there is. PPC is based on paid platform which will gain us a leads, impressions and conversions which are the main elements building our revenue.
Attract more customers
Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help.
Reach the right people at the right time
Your business gets found by people on Google precisely when they’re searching for the things that you offer.
Advertise locally or globally
Target your ads to customers in certain countries, regions or cities – or within a set distance from your business or shop.
Creatos Media will explain in further details the terms and AdWords possibilities in the next post.
Google AdWords Certificate for Filip Janczak (Creatos Media)

Google Fundamentals and Shopping certificate:
Certificate for AdWord fundamentals and shopping allows to further understand the model of PPC what is used by google merchant system. Google shopping is a platform allowing to access great reach of customers. It is used to compare prices as well as to allow to buy products from multiple merchants that is why the right PPC campaign is a key to be on top in reaching the right customers.